Hi, I’m Victoria!

I’m a data-driven Marketing Manager specializing in creative storytelling and consumer engagement. I successfully blend strategic analysis with creative development to build compelling digital and social campaigns. I’m known for transforming consumer insights into successful campaigns, partnerships, and brand strategies. I have a proven track record of driving results in fast-paced, collaborative environments.

My Portfolio

  • Ghirardelli Baking IG Live with Martha Stewart

    IG

  • Invisalign Difference: Viral Video with Kat Stickler

    TikTok

  • Ghirardelli + Mumm Napa Partnership & Influencer Event

    IG

  • Invisalign Oral Health Campaign

    Webpage

  • DisneyLOL Campaign Content

    IG

Holiday Baking Media

Driving sales in national retailers.

Goal

Drive sales of Ghirardelli Baking chips in national retailers (Target, Walmart, Kroger, etc.) during the holiday season. 

Tactics

  • Developed content plan and launched Ghirardelli TikTok for the 2022 holiday season & beyond

  • Lead photoshoot & creative direction for branded creative assets for Pinterest & TikTok

  • Sourced and contracted 7 influencers to create content using Ghirardelli Chips for paid social

  • Sent free product to 27 influencers for additional content generation

  • Partnered with media agency and 3rd party measurement teams to execute paid campaigns

  • Supported paid campaigns with robust organic social campaign with bi-weekly baking posts throughout the season

Results

  • 4x ROAS

  • 5% sales lift in in-store sales tracked via IRI and Nielsen Catalina Sales Lift study

  • 300M impressions

  • Grew TikTok following by 20k

S’mores Tour Event Activation

Driving trial and changing perceptions to drive sales.

Goal

Generate awareness and interrupt consumers thought process when choosing chocolate for S’mores through trial allowing consumers to taste the difference of an upgraded s’mores with quality chocolate.

Tactics

  • Created & executed geo-targeted paid social ads on Meta to spread awareness of event 

  • Activated local influencers in each tour city to create content at a VIP pre-event & sent s’mores kits for additional reach

  • Developed & executed organic social content plan on 4 channels (IG, FB, YT, Pinterest) throughout the summer season: created the content, planned content calendar, published & reported 

  • Participated in TV shoot & professional photoshoots for OLV and social assets

  • Attended the events and captured content in realtime to drive organic awareness and gather additional assets

Results

  • Activated 23 influencers

  • Created 130 pieces of content 

  • Drove 20k event attendees

  • Generated 150M impressions

Experience

Social Content Strategy

Social & Digital Marketing

Influencer & Digital Content Creation

Victoria’s Expertise

  • Owns organic & paid content strategy and execution, from planning to publishing

  • Leverage campaign results to inform media decisions and content development

  • Writes creative briefs, leads photoshoots, videoshoots, and partnerships, creating content for social, digital, web, in-app and other collateral

  • Owns programs from discovery and negotiation to and briefing and content development

  • Oversees planning and execution of campaigns spanning paid social, CTV, programmatic, and search

  • Main point of contact for agency relationships including paid media, PR, and search

Want to chat? Let’s connect!